The Story

Brit didn't need a brand that was pretty. She needed one that hit.

FitwCoachBrit is a personal training studio built on results, accountability, and a coaching style that doesn't let you off easy. The brand had to carry that same energy — every mark, every color, every lockup had to feel like it meant business before anyone read a single word.

We built the identity around a palette of deep black and burnished gold. Not because it looked expensive — because it felt earned. The kettlebell became the anchor of the mark, the most honest symbol in fitness — simple, brutal, effective. The brit wordmark was set with the same directness. No flourish. No softening. Just the name, stated plainly, owning the space it occupies.

The Outcome

The system was built to flex. A primary logo, a condensed wordmark, sub-brand lockups for group fitness and personal training — each one distinct enough to live on its own, cohesive enough to read as one studio. Apparel, digital, print — the identity holds across every surface because it was designed with all of them in mind.

Then we took over the social.

Running FitwCoachBrit's content means showing up every week with posts that sound like Brit — direct, motivating, zero filler. The brand voice we built in the identity system became the filter for everything that goes out. If it doesn't feel like her it doesn't get posted.

The result is a personal brand that competes with studios three times its size.

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Deliverables:

‍Logo system · Sub-brand lockups · Color palette · Typography · Brand guidelines · Social media management · Content creation · Caption writing

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